Administration

Webraska Navigation for Service Providers comprises access to an extensive range of services supported by the Webraska Navigation Administration Platform encompassing licence, rich content integration and pricing policy management, customer support and service monitoring.

• Licence Management:
  Webraska Navigation benefits from techniques to identify and block attempts to use pirated versions of the Webraska Navigation application software, thus preventing fraudulent use of the service and revenue "leakage".
  
  
  • Each request from the Webraska Navigation client to the server-based Webraska Navigation Administration platform includes a composite registration number which prevents multiple users from using the same subscription.
  • When the end user sends a request, the Webraska Navigation Administration platform checks the following, and on conclusion accepts or rejects the request::
  • Product is valid (Product Identification Number);
  • Account is active (Subscription Number);
  • Installation is not obsolete (Installation Number);
  • Request is authorized for the identified account (geographical coverage and traffic information rights).
    
    
• Rich Content Integration:
  Service Providers can enrich their navigation offering with static and dynamic location-based content. This enables Service Providers "powered by Webraska" to differentiate their services from other navigation products, which typically only include basic point-of-interest data sourced from NAVTEQ and its competitors.
  Webraska's off-board navigation architecture enables new content sources to be integrated and updated without end-user intervention – a significant advantage vs. traditional on-board navigation products.
  Three main classes of rich content can be integrated by Webraska:
  
  
  • Static Points Of Interest such as: bars, restaurants, night clubs, fast food outlets, cash-machines, taxi ranks and hotels.
  • Events Of Interest or points of interest whose attributes typically change on a daily, weekly or monthly basis such as: concerts, festivals, or locations of late night pharmacies;
  • Dynamic Content such as real-time traffic information
    
    
  Webraska’s rich content management services include:
  
  
  • Content quality audit – to ensure the accuracy of source data.
  • Content geocoding – to match content location to the latest digital map data.
  • Content integration – installation of location content into Webraska's production servers accessed by the navigation application.
  • Application customisation – to include new content categories in navigation application menu structure.
  • Administration server customisation – to enable user access rights and pricing rules to be implemented for new content categories.
  • Dataset maintenance and upgrade – all content sources are automatically integrated within new quarterly map data upgrades.
    
    
• Flexible Pricing Models:
  Webraska Navigation Administration tools offer service providers unrivalled flexibility to define and implement different pricing models for different market segments. Such flexibility is a significant competitive weapon in the battle for market share, particularly against traditional "on-board" navigation systems.
  
  Webraska believes that the market dynamics of mobile navigation have much in common with traditional mobile voice services. Market segmentation strategies coupled with targeted pricing plans will play an increasingly significant role in driving market penetration and value generation.
  
  Flat monthly fees pricing is more suitable for subscribers using the service once or twice per week.
  
  The flexibility offered by Webraska Navigation enables the service provider to:
  
  
  • Kick-start service usage with promotional offers such as free trial usage
  • Offer flat-rate monthly fees to intensive users such as mobile professionals.
  • Offer pay-as-you-go pricing to infrequent users.
  • Charge premium rates for the use of rich value-added content or point of interest databases.
    
    
  Regular analysis of usage statistics enables service providers to assess the effectiveness of different pricing models.
  
  Webraska Navigation supports the following pricing models:
  
  
  • Subscriptions (monthly, yearly)
  • Unlimited usage
  • Limited usage
  • Prepaid bundles
  • Limited in time (week-end bundle, n-day bundle, etc.)
  • Limited in volume (n routes)
  • Pay-as-you-go
  • Promotional offer
  • Unlimited access over n-days
  • N routes free
  
  Each business model supports the following service options:
  
  
  • Map coverage option: domestic or continental coverage
  • Traffic information option
  • Point of interest coverage
    
    
• Report:
  Webraska’s reporting tool provide marketing teams with an up-to-date window on service usage.
  Detailed statistical summaries, supported by market research, can help you to answer questions such as “how is the market segmented, and what is the profile of high-value consumers?”, “how often do different consumer profiles use the navigation service?” or “which devices and which functions are used most often?”
  
  Analysis of these results can help guide service enhancements, pricing and communications strategies:
  
  Reports provide usage statistics in tables and charts. Tables are generated in a format that can be easily exported to Excel or statistical analysis tools. Four generic reports are generated by default. Customer-specific reports can be built into the product on request.
  
  
  • Service usage summary, including split of first time vs. returning users.
  • Point of interest usage summary, including statistics by content category.
  • Data usage summary (total volume of data transmitted/ received during a given timeframe across the GPRS/3G network).
  • Geospatial platform usage summary split by function: geocoding, reverse geocoding, mapping, routing, proximity search.
  • Usage statistics can be presented over multiple time intervals: by month, by day or across custom time periods.
    
    
    
    
    
• Customer Support:
  The Webraska Navigation Administration Platform offers service providers a web-based interface for customer support representatives, to help them provide unparalleled real-time troubleshooting and assistance to "drivers in distress".
  
  By providing a level of service which is simply not available to customers of "on-board" navigation systems, service providers offering Webraska Navigation are able to:
  • Distinguish themselves from competitors
  • Enhance quality of service
  • Drive customer satisfaction
  • Enhance brand reputation, and
  • Tighten their on-going relationship with subscribers.

  The customer support interface is accessible from any Internet browser and allows hotline to diagnose and troubleshoot issues in real-time. The user-friendliness of the web tool and the richness of information provided dramatically simplify the task of customer service representatives. User privacy is assured thanks to the use of anonymous user IDs.
  
  Used in combination with the reporting tool and primary market research, the customer support interface allows service providers to analyse the factors driving usage.
  The customer support tools include:

  • Request logs: displays request logs for all users including all information relating to each navigation request including whether successful or unsuccessful
  • Subscription management: enables creation, activation, upgrading, of blocking of subscriber accounts
  • End-user profiles: allows management of user access rights to specific options (e.g. POIs, traffic, map data coverage)
  • Customer service representative administration: this feature enables system administrators to create and manage accounts for support representatives.