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 Press Release WEBRASKA technology powers Sensis i-mode® location-based services recently launched with Telstra Telstra launches i-mode® including three powerful location-based services: "Whereis® Maps", "Whereis® Directions" and "Whereis® Nearby" Paris, France - January 10, 2005 Webraska Mobile Technologies, the pioneering provider of GPS, voice-enabled wireless navigation applications and location-based services, and Sensis, a leading Australian local advertising and search business, is pleased to announce the location-based applications Whereis® Maps, Whereis® Directions and Whereis® Nearby have been selected by the leading Australian carrier Telstra, to be part of the recently launched i-mode® services portfolio. The Sensis applications are fed with rich content from Sensis' content properties, and are powered by Webraska's SmartZone Wireless Platform and SmartZone Geospatial Platform, which in Australia is licensed and hosted by Sensis. "Webraska provides carriers with outstanding navigation applications ranging from GPS assisted, voice enabled turn-by-turn guidance services to browser-based finder, mapping and routing applications. This makes Webraska a unique partner to service providers worldwide helping them launch and promote high value branded mobile services", declared Kirk Mitchell, General Manager, Webraska, APAC region. The Sensis applications available within Telstra's i-mode service are linked to each other using Webraska's SmartZone technology so that consumers can view a map with their location, find nearby businesses or places of interest, and get directions to the selected location, all in just a few clicks. "The i-mode services we have launched with Telstra supplement Sensis' existing wireless portfolio and strengthen Sensis' multi-channel approach to the delivery of search services to Australians. This latest achievement is the outcome of our long term partnership with Webraska that provides us with a full range of location-based solutions and local support" commented Emily Freeman, Product Manager, Sensis. Telstra's Managing Director of Wireless and Mobility Products, Ms Holly Kramer, added: "Location-enabled search services add an extra dimension to Telstra's rapidly growing i-mode offering. We are delighted to be partnering with leading names such as Sensis and Webraska to bring our i-mode customers compelling, relevant and timely services." i-mode® - registered trademark of NTT DoCoMo, Inc. in Japan and other countries.About Telstra Corporation Limited Telstra is Australia's leading telecommunications carrier and a world-class fully integrated, full service provider across wireline, ADSL, HFC, satellite and digital wireless networks and platforms. Telstra has more than 10 million household, business and wholesale customers. Telstra's BigPond™ is Australia's leading ISP. Telstra has the most highly accessed family of internet portals and sites and provides entertainment and multimedia content over its broadband network and through its Pay-TV joint venture, FOXTEL. Telstra owns and operates one of the most technologically advanced networks, offering end-to-end solutions ranging from broadband, IP, mobile and intelligent network services, to voice and data network hubs, call centres, and advanced multimedia and e-commerce applications. It has business operations in the Asia-Pacific region, North America, the UK and Europe. About Sensis Sensis is a leading Australian local advertising and search company. Sensis delivers innovative and integrated search solutions via print, online, voice and wireless channels to connect Australians 24 hours a day, seven days a week. Its powerful, multi-channel portfolio provides an unparalleled local information source incorporating: the White Pages® and Yellow Pages® directories; the CitySearch® lifestyle site; the Whereis® location and navigation database; and The Trading Post Group's stable of weekly and monthly publications. Sensis is the advertising subsidiary of Telstra Corporation Limited and has headquarters in Melbourne, Australia. For more information please visit www.about.sensis.com.au ® Registered trademark of Telstra Corporation Ltd. Citysearch® is a registered trademark of CitySearch Australia Pty Ltd. Trading Post® is a registered trademark of Research Resources Pty Ltd. Sensis is responsible for the conduct of certain activities relating to Whereis® and related products and services on behalf of Telstra Corporation Limited. All references to Sensis or Sensis' products, services, brands or company should be construed accordingly. About Webraska Webraska is the leading provider of white labelled GPS navigation solutions for wireless carriers and branded service providers worldwide. Webraska enables customers to maximize revenues through a rich user experience, flexible pricing models and the integration of value added content. Customers benefit from our unrivalled experience deploying location-based services with more carriers in more countries than any other vendor. Webraska now powers offerings for Orange, Vodafone, O2, Sensis (a wholly owned subsidiary of Telstra), and Toyota France. Webraska has a long track record of innovation, winning awards from Unstrung Magazine, TIME, Business Week, Tornado Insider and Frost & Sullivan. Webraska has its headquarters in Paris, France, with satellite offices across Europe and Australia. For more information visit: www.webraska.com Contacts Telstra Warwick Ponder, National Media Office Sensis Karina White, Manager Corporate Affairs (Business) Webraska Cécile Sauer |
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