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Press Release Webraska powers location-based services for Sensis®1234, Australia's newly launched premium voice service Melbourne, Australia and Paris - November 29, 2004 Webraska Mobile Technologies, the pioneering provider of GPS, voice-enabled wireless navigation applications and location-based services (LBS) solutions, is pleased to announce that Sensis, the leading Australian local advertising and commercial search business, has selected Webraska's SmartZone Call Centre Framework to power the location-based services included in its recently launched premium voice service Sensis® 1234. Launched 20 June, 2004, Sensis® 1234 brings together Telstra Call Connect (12456) and the Yellow Pages® Connect service (12451), into a single operator-assisted service. Sensis® 1234 operators now also have access to the extensive Whereis® mapping database to provide callers with directions and proximity searches, giving live spoken turn-by-turn instructions or delivering the information via short message service (SMS). Sensis' Whereis® service is powered by Webraska's SmartZone Geospatial Platform and the extendable guidance call centre features within the SmartZone Call Centre Framework. "Voice-based solutions enable the entire population to benefit from location-based services" declared Kirk Mitchell, General Manager, Webraska Asia Pacific. "We are pleased to be playing such a significant role in helping to grow the brand awareness and value of Sensis through such an exciting service as Sensis® 1234". General Manager, Sensis Search, Mr Greg Ellis said: "We want Sensis to become synonymous with search - the only name anyone has to remember when they want to search for information via voice, online, wireless and print channels, anywhere, anytime in Australia . If a caller wants a straight call connection, our operators will meet this request. If the caller wants the names of all restaurants in a particular location that specialise in Italian cuisine, that are opened on a Sunday evening and that take credit cards, our operators will meet this request where we have the information available". The Sensis® 1234 service is available to most Telstra fixed-line and Telstra post-paid mobile subscribers within Australia. The service is supported by a pay-as-you-go pricing structure comprised of AU$0.40 per call flat rate (on connection to operator) and AU$0.04 per second (for time spent with the operator) plus standard call charges on connection to requested number. (Standard mobile charges apply). Webraska partnered with search and directory assistance solution provider Information Services Extended, Inc. (ISx) to location-enable the new call centre infrastructure based on ISx FlexiQ platform. "Webraska has the expertise to seamlessly and efficiently integrate location-based functionalities to call centre and directory assistance infrastructure" commented Darren Gray, Professional Services Manager, Webraska Asia Pacific, "During the coming months this will evolve to support multimodal services starting with email support and then moving to MMS." About Webraska Webraska provides the advanced software solutions required to develop, integrate and deploy location-based and GPS navigation services. Webraska's carrier-grade offering includes the SmartZoneTM Geospatial Platform, the SmartZoneTM CallCenter Framework, the award-winning SmartZoneTM Navigation Suite and the SmartZoneTM Wireless Application Suite including CityGuide, BuddyFinder, RoutePlanner and MapViewer. Webraska has its worldwide headquarters in Paris, France, and offices around the world. The company currently powers the LBS and telematics offering of service providers in four continents, including Bell Mobility, Telstra, Telecom Italia Mobile, TMN, O2, Vodafone and Orange, and has partnerships with leading technology and content providers including HP, IBM, NAVTEQ, Nokia, Nortel, Openwave, SAIC and Siemens. For more information visit: www.webraska.com About Sensis Sensis is a leading Australian local advertising and search company. Sensis delivers innovative and integrated search solutions via print, online, voice and wireless channels to connect Australians 24 hours a day, seven days a week. Its powerful, multi-channel portfolio provides an unparalleled local information source incorporating: the White Pages® and Yellow Pages® directories; the CitySearch® lifestyle site; the Whereis® location and navigation database; and The Trading Post Group's stable of weekly and monthly publications. Sensis is the advertising subsidiary of Telstra Corporation Limited and has headquarters in Melbourne, Australia. For more information please visit www.about.sensis.com.au ® Registered trademark of Telstra Corporation Ltd. Citysearch® is a registered trademark of CitySearch Australia Pty Ltd. Trading Post® is a registered trademark of Research Resources Pty Ltd. About ISx Information Services Extended, Inc., www.isxinc.com, has been a world leader in providing search and directory assistance (DA) solutions for more than 25 years. ISx customers include such established telecommunications companies as Belgacom, Eniro, Fonecta, France Telecom, Matav, MCI, OTE, SBC, and Sensis, Telstra and others, as well as independent call centers, providers of directory services content and emerging providers of innovative DA services. The ISx FlexiQTM platform provides an end-to-end solution for wireless, wireline and electronic directory assistance and information services. ISx offerings support search, enhanced information services, and speech recognition for call automation, Internet and wireless technologies. ISx is headquartered in Fort Lauderdale, Florida, USA, and operates sales and support offices in the UK, Belgium, Finland, Hungary, and Australia. For more information, please visit http://www.isxinc.com For more information please contact:
Webraska
Sensis Pty Ltd |
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